Your guests increasingly expect frictionless experiences when dining out. Whether customers choose to visit a fast-casual or full-service restaurant in person or have their favorite meal delivered, making their interactions with your brand seamless from start to finish should be high on your priority list. Here are five of the top ways you can remove potential speedbumps and deliver the best possible frictionless guest experience.
NFC Loyalty ID NFC Loyalty ID represents the intersection of convenient payment and guest engagement. Through innovative technology, retailers can provide frictionless guest experiences while at the same time capturing data and offering easy program enrollment. Many guests already have their phones in their hands while waiting in line, so a simple tap at an NFC-enabled payment terminal lets them make purchases without having to dig through purses or wallets for a means of payment. Enrolled guests earn and redeem rewards with that same tap, while those not currently enrolled will be prompted to join, making NFC Loyalty ID an easy way to acquire more members while keeping existing ones engaged. Pay-by-Mobile Did you know that guests at a full-service restaurant wait an average of 12 minutes between the time they request their check and when their transaction is complete? This time spent waiting often leaves a negative last impression for guests who might have otherwise enjoyed the meal. With Pay-by-Mobile, guests can load their bill onto the restaurant’s mobile app and pay as soon as they are ready. By eliminating the waiting period, the guests have better experiences, the restaurant can more quickly turn the table over during peak times, and servers receive higher tips. Online Ordering For guests on the go, the ability to place an order online and pick it up without having to wait provides the convenience they seek. In order to deliver the best possible experience for your guests, in-store pickup needs to be as quick and easy as the ordering process. If guests have placed an order online to avoid a wait, you shouldn’t make them stand in line to pick up their meal. Having a clearly marked designated area for picking up online orders eliminates the last chance for friction and ends the guest experience on a high note. Delivery For many of your customers, the most convenient option is often not going out at all, but rather, having their meals brought to them. Since delivery is predicted to constitute 40% of restaurant sales by 2020, many restaurants view it as a necessity. By making delivery available through your mobile app and coordinating it with your loyalty program, you will gain rich data for your marketing strategy and learn which promotions are likely to be the most effective. Stored Value Like NFC Loyalty ID, stored value presents another way that guests can pay for purchases without having to put down their phone. By loading money onto the mobile app, guests are making a commitment to your brand and ensuring that they will return for future visits. When their balances are running low, guests can be prompted to load more money onto their accounts or encouraged to sign up for auto-reload. These options provide guests with the peace of mind that they will always be able to cover their next purchase.
Learn more about ways you can make your guest experience frictionless by calling Paytronix at 617-649-3300, extension 5 or request a demo today.
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